December, 2013 Part I

    Dr. Raja IrfanSabir, Asad-ur-Rehman, Waseem Bahadur, Saira Aziz, Khurrum Ejaz

    Impact of Sales Force Automation on Relationship Quality and Sales Force Performance

    J. Basic Appl. Sci. Res. 2013 3(12): 1-7. [Abstract] [Full Text PDF]

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    Sheikh Zahoor Sarwar, Danial Saeed Pirzada

    Identifying Productivity Lapses of Pakistan Automotive SMEs

    J. Basic Appl. Sci. Res. 2013 3(11): 8-17. [Abstract] [Full Text PDF]

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    Muhammad Rizwan, Muhammad Bilal, Imran Ashraf, Atif Anwar, Rana Muhammad Asif, Tehseen Arshad

    Impact of Promotional Tools towards Product Trail in Pakistani Consumers: The Case of Low Involvement Products

    J. Basic Appl. Sci. Res. 2013 3(11): 18-25. [Abstract] [Full Text PDF]

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    Dr. Muhammad Asif, Dr. Muhammad Shahzad Sarfraz, Mr. Shahbaz Ahmed, Dr. N. K. Tripathi

    A Two Factor Based Anti-Phishing Method in Open ID

    J. Basic Appl. Sci. Res. 2013 3(11): 26-33. [Abstract] [Full Text PDF]

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    Oluyinka Solomon, Alina Shamsuddin, Eta Wahab

    Identifying Factors that Determine Intention to Use Electronic Banking: A Conceptual Study

    J. Basic Appl. Sci. Res. 2013 3(11): 34-45. [Abstract] [Full Text PDF]

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    Rashid Saeed, Sara Javed, Rab Nawaz Lodhi

    Empirical Study of Factors Affecting Brand Loyalty: Evidence from Fast Food Restaurants in Pakistan

    J. Basic Appl. Sci. Res. 2013 3(11): 46-55. [Abstract] [Full Text PDF]

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    Mahnaz Parvaneh Nejad Shirazi, Hassan Amiri Bakhtiar, Mona Mostatabi, Afshin Armon

    Lithostratigraphy and Biostratigraphy of Gadvan and Dariyan formations in Gachsaran Oilfield by Investigation of Wells Number 55 and 83

    J. Basic Appl. Sci. Res. 2013 3(11): 56-63. [Abstract] [Full Text PDF]

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    Muhammad Irfan Javaid Attari, Hafiz Kashif, Dr. Hayat Muhammad Awan

    Application Of Simple And Dimson Market Models: The Case Of The Karachi Stock Exchange

    J. Basic Appl. Sci. Res. 2013 3(11): 64-70. [Abstract] [Full Text PDF]

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    Muhammad Zeeshan Muzaffar, Ijaz Mansoor Qureshi, Atta-ur-Rahman, Muhammad Tahir Naseem

    Changing Slope Method: A Novel Technique for Digital Audio Steganography

    J. Basic Appl. Sci. Res. 2013 3(11): 71-81. [Abstract] [Full Text PDF]

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    Hira Ali, Sohail Ahmad Saeed, Hafiz Ahmad Bilal

    Women’s Language in Thomas Hardy’s Fiction

    J. Basic Appl. Sci. Res. 2013 3(11): 82-86. [Abstract] [Full Text PDF]

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     Farhat Abbas Bukhari, Muhammad Rizwan, Kiran Liaquat, Raheel Ashraf, Syed Mohsin Ali, Syeda Rehana Azeem, Mamoona Siddique, Muhammad Aftab Ali

    An Investigation of Customers to Explain the Purchase Intentions for Expensive Mobile Phone

    J. Basic Appl. Sci. Res. 2013 3(11): 87-96. [Abstract] [Full Text PDF]

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    Hina Ali, Huma Ali, Dr. Zahir Faridi, Hira Ali

    Production and Forecasting Trends of Cotton in Pakistan: An Analytical View

    J. Basic Appl. Sci. Res. 2013 3(11): 97-101. [Abstract] [Full Text PDF]

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